Collection of AI Business Cases - Marketing/Sale
Key Focus for Companies
- Understand more pain points of CDJ process
- One single source of selling data
- Link technology map to company value
Marketing
Agile digital marketing
Optimizing paid search (SEM)
SEO
Maximize Organic Search
Personalization
Sale
Digital buying/fulfillment
Optimized sales-coverage models
Transforming User Experience
Customer decision journeys (CDJ)
Key Pain Points in CDJ
- Discover Options: give a 'shopping list' to customer
- Quote: customers get quote for their desire, but not include everything or confused in 'shopping list'
- On-board: customer wait for quote approval, or need help from sales man first
- Purchase
- Receive Order: unclear order delay or no update of order status
- Manager: returning has to be done manually or inefficiently
Solution
- Build minimum viable product prototype
- Focus on the priories in key pain points of CDJ
Optimizing Pricing
Dynamic deal-scoring models
Data-driven performance management
IoT
- Industry: OEM, CPG
Application
- Use senor to tailor offers and information to increase the propensity to buy
- Use leverage radio-frequency ID (
RFID
) tags to automate inventory management
Bibliography
- Why tech-enabled go-to-market innovation is critical for industrial companies—and what to do about it, created by Venkat Atluri,Satya Rao and Andrew J. Wong,retrieved from https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/why-tech-enabled-go-to-market-innovation-is-critical-for-industrial-companies?cid=soc-app#0